Friday, June 10, 2011

Web 2.0, E-Commerce, a Mermaid, Purple & Orange...

I actually can tie this all together - watch: I recently took a workshop by Women, Work and Community.
This was an informative, quick paced workshop on Web 2.0 & E-Commerce at UMA. I highly recommend these workshops - they are for free! I had a few minutes to spare prior to the workshop so I went to the Student Center to photograph a sculpture I did in 2004. The mermaid sculpture, entitled 'Whole', was my solution to an assignment. I took the Sculpture II class in 2004 because the Dept. of Ed felt I needed an additional 3-D course to add
to my BFA in Drawing, to approve my Visual Arts teaching certificate. This assignment involved making a body cast in plaster and incorporating some sort of structure for support. My support structure was an old dining chair.
There is a good story to go with this sculpture... and in the end this piece was juried in to the annual art show and was chosen for a purchase prize. It is on display at UMA.
At the Web 2.0 workshop we discussed branding and brand identity. As a group we analyzed a few websites to critique their 'brand identity'. I learned that the two colors you should NOT use in your branding (logo, avatar, headers, etc.) are Purple & Orange. I don't mean together. Don't use either one! Purple & orange are supposedly the two most offensive/disliked colors by the general public. What does this say for a major donut company that uses pink & orange in their branding? Anyway, to the left is the avatar I use on Etsy and Ravelry - and I like it!